The clothes costwhat they're worth.The site didn't say so.
Handcrafted, sustainable pieces sold from Citizen Supply in Ponce City Market, at prices that make sense the moment you touch them. Online, nobody could touch them. So we built the touch.
Visit www.aysegulikna.comShe already had
- A runway show
- Ponce City Market
- Handmade, one at a time
- A room full of phones up
A price with no argument.
Four calls, up front
Photograph it like a gallery
white space is the luxuryWhisper the sustainability
a green accent, not a lectureHand-code the store
no template. Square underneath.One brand, every screen
instagram counts as the siteThe proof was on the runway
Aysegul put on a runway show at Ponce City Market and the whole room had their phones out. That energy was the brief. The site's job was to make a stranger feel it.
The room
the showThe details
The designer
Then we made the price make sense
Every touchpoint had to carry the same craftsmanship as the garments. Premium pricing, justified by a premium experience, from the first Instagram tap to the last Square receipt.
Gallery, not catalog
Gallery-quality photography, generous white space, and a single dark green that shows up only where it matters. The sustainability is in the fabric; the site never has to shout about it.
Hand-coded, Square underneath
A custom-built architecture instead of a themed template, with Square handling high-value transactions, Meta Pixel for retargeting, and automated email sequences on custom-designed templates.
Instagram, made to match
Feed curation, bio, highlights, and a refined logo, so discovery and purchase finally look like they came from the same brain. Below: the overhaul, live.
In the feed
The Instagram overhaul in practice. Refined feed curation, considered captions, and a tone that matches the craftsmanship of the garments themselves.
What shipped
Job: store + brand
Ponce City Market
- Hand-coded storefront✓
- Square checkout for high-value pieces✓
- Meta Pixel + retargeting✓
- Automated email sequences, custom templates✓
- Instagram feed, bio, and highlights✓
- Logo refinement✓
- Type system: Hornset / HellasFun / LostInSouth✓
Seven things shipped.
Zero templates.
Within months of launch, monthly sales were up 30% and the brand was recognized online the way it already was in the boutique. The site now commands the same respect, and the same price point, as the rack at Ponce City Market.
Everything finally looks like it came from one brain. It all tells the same story now.
Frequently asked
A custom-coded luxury e-commerce website, full brand identity refinement, Square payment integration, Meta Pixel retargeting, automated email sequences, and a complete Instagram overhaul, end to end.
Within months of launch, Aysegul Ikna saw a 30% increase in monthly sales, with an online experience that finally matched the premium price point of her boutique at Ponce City Market.
A hand-coded architecture with Square integration for high-value transactions, rather than a templated store, so every detail reflects the craftsmanship of the garments.
A sustainable, high-fashion brand based at Citizen Supply in Ponce City Market, Atlanta, known for handcrafted, premium pieces.
Project led by Ayush Basu, Founder & Creative Director at Range of View Studios.
Charging what it's worth,
but the site won't back you up?
We build stores that make the price make sense. Photography, code, and the feed, from one brain.