The Bando is loudin person.Online, it whispered.
A Black history museum and fried chicken spot in West Atlanta. Every wall is graffiti, sitcom stills, and Freaknik '94. The website processed orders and did nothing else.
Visit www.thebandoatl.comThe room was already the brand
- Graffiti walls
- The sitcom shrine
- Freaknik '94
- Ever tried crack?
- Roller skates
A menu and a checkout.
Four calls, up front
Make it look like the walls
hand-drawn type. no clean grids.Order in three taps
phone first, alwaysLet the museum talk
the history is the second productKeep them coming back
SMS that sounds like Terry, not a botWe started with the walls
Before touching a screen we walked the restaurant with a camera. Every decision on the site points back to one of these frames.
The logo wall
the brand guideThe sitcom shrine
Freaknik '94
The headline
the new heroThen we built the room online
The site had to do two jobs at once: sell chicken in three taps, and make you want to stay and read the walls. So it does both, in that order.
Cart to confirmation, three taps
Mobile first, every page. No account wall, no app download, no detours. You land, you see the food, you order. The bold type does the selling on the way through.
The history has a page now
The murals, the sitcom stills, the Freaknik wall. The Bando is a museum that happens to fry chicken, and the site finally says so. This is the part that makes people stay.
SMS that sounds like the room
SMS marketing wired straight into the order system, with smart order controls so the kitchen never gets buried. Texts read like Terry wrote them, because the voice is the brand.
What shipped
Job: full redesign
West Atlanta
- Hand-drawn type system (Pearl Jean, Chelsea Market)✓
- Black, red, yellow, straight off the walls✓
- Ordering flow, cart to confirmation✓
- Mobile first, every page✓
- Museum and history pages✓
- SMS marketing + smart order controls✓
- Photography from the room, never stock✓
Seven things shipped.
One volume: loud.
Within three months of launch, bounce rate fell by 60%. Visitors who used to hit the menu and leave started reading the walls, then ordering. Online orders went from a trickle to a flood.
ROV understood what we're about, the food and the history, and built a site that finally moves like we do. Online orders went from a trickle to a flood, and people actually stay to read our story now.
Frequently asked
A full website redesign for The Bando, a Black history museum and fried-chicken restaurant in Atlanta, rebuilding the brand experience and the online ordering flow into one cohesive identity.
The redesigned site cut bounce rate by 60% within three months, turning curiosity into orders and repeat visits, and drove a dramatic increase in online ordering.
It blends two identities, a museum and a restaurant, into a single, unapologetically Atlanta digital experience that reflects the brand's bold personality.
It processed orders and nothing else. None of the graffiti, the sitcom wall, the Freaknik history, or the voice of the place made it online, so visitors had no reason to stay or come back.
Project led by Ayush Basu, Founder & Creative Director at Range of View Studios.
Loud in person,
quiet online?
We'll bring the room to the site. We walk it with a camera first, then build around what already works.